La Tortilleria
Overview
I supported a well-known restaurant by refreshing its visuals and crafting social media content that felt culturally authentic. Since the brand already had a strong identity, my focus was on making its presence more consistent and visually engaging across platforms. It was my first international project and it opened the door to a long-term collaboration, shaping the way I approach remote work on a global scale.
Goals
♦ Upgrade branding with minimal changes, ensuring stronger coherence and visual impact.
♦ Designed social media assets with unique concepts and cultural respect.
♦ Built a consistent, scalable system for future content.
♦ Developed a smooth, meeting-free workflow with the client, based on clarity and trust.
Results
My first international project was with a tortilla factory. Over two years, we built a more consistent and engaging visual identity, creating content that resonated with their audience while keeping the process clear and efficient.
♦ Collaborated for two years with a tortilla brand.
♦ Created over 20 audiovisual pieces for social media.
♦ Designed graphic materials for their online presence.
♦ Developed two ad campaigns for Meta.
♦ Helped redesign their printed menu.
♦ Coordinated the entire collaboration through Monday to keep the process smooth and consistent.
